For post-frame and pole barn builders
We run the ads and the follow-up that put ready buyers in front of you. Every one of them gets a text back inside sixty seconds. You answer your phone and go look at the ground. That's the whole job.
No pitch deck. We'll check the public ad library on the call and tell you which builders are running ads in your counties right now, and you keep that list either way.
Two minutes
The math on a crew you keep paid through winter, why referrals can't be turned up, and what we run instead.
Straight answer: none of those companies is a post-frame builder. We're new to this trade and the machine isn't. On one account we took over that was already running, cost per lead went from $131.67 to $37.45 in the same month with both campaigns live at once. Same account, same product, different hands. We'll open the real dashboard on the call rather than showing you a screenshot.
The math nobody likes
Your people, your trucks, your shop and your insurance don't know it's winter. The only thing that changes is how many buildings you've got sold. Summer takes care of itself. Nobody sells you the season that doesn't.
Five jobs a year, decided nine months out. Two more is a different company.
Most builders fill the gap two ways. Word of mouth, which is the best thing you have and the one thing you can't turn up when you need it. Or a lead site, which sells the same person to you and to the two builders nearest you, and then you race them to the phone.
There's a third leak, and it's the quiet one. Buyers get three quotes because they have to. A man in Pennsylvania got three bids on the same 24x26 garage and they came back at $23,000, $27,000 and $31,000. Another one wrote down exactly what he wanted, sent it to five builders, and said only two of them bothered to quote what he asked for. The job usually goes to whoever answered, not whoever was cheapest.
Why this month is different
This is public record. Check every number before you call us.
The IRS Farmer's Tax Guide says it plainly: the 100 percent special depreciation allowance is restored for qualified property acquired and placed in service after January 19, 2025. A farm shop or a machine shed is deductible in full, in the year it's finished.
It has to be standing and in use by year end, not just under contract. Post-frame runs three to five months from contract to done. Do that math backward and your customer's decision window is about now.
Producer Price Index series WPU1017, up from 261.6 to 374.2. Anyone can look it up at the Bureau of Labor Statistics. Waiting hasn't saved anybody money for two years.
Morton is out there right now booking winter builds with an October 31 deadline. Your customers are being sold a season. The question is which builder gets the call.Sources: IRS Publication 225, the Bureau of Labor Statistics producer price index, and mortonbuildings.com. We'll send you the links.
How it works
We build it, we run it, and we hand you a person on the phone who owns the ground and wants a building on it.
Landing page, screening quiz, CRM and the automations, all standing up inside fourteen days. You send us your logo and your ad account, then you leave us alone.
Written, built and managed daily by a media buyer, running in the counties you'll actually drive to, and rotated as the numbers move. You never open Ads Manager.
What they want built, roughly what size, whether they own the ground, whether the pad exists, and when they want it standing. Then we check the phone number is real.
They hear from you inside sixty seconds. A task lands on your phone with the details on it. Anyone who goes quiet gets chased for weeks without you lifting a finger.
Who we put in front of you
He's been thinking about it for years. Something forced the issue. A tree came through the old tent barn over the winter. His dad passed and he bought the home place off the estate. He retired at 54 and moved back. One man put it this way: "I finally signed on the dotted line to have my dream shop built." It took him a decade to get there.
He owns the ground. That's the part that matters. He isn't a homeowner, he's a landowner, a farmer, or a man running a business out of a yard that's too small. He's got a tractor or a boat or a truck sitting outside and it's been bothering him every winter for years.
And here's the part that pays you. His shop is deductible in full this year. His financing is easy, because a shop doesn't need an appraisal or three comps the way a barndominium house does. He's the customer who can actually sign in November.
That man is on Facebook every day. He isn't reading a billboard, and he won't find the website you last touched in 2016. That's the entire reason paid social works here and most of what you've tried didn't.
What you get
Six things. All of them ours to run, none of them yours to manage. Day one you get a login and a phone that rings.
Written, designed, targeted and managed every day. Budget, testing and creative rotation. You never open Ads Manager.
Every enquiry lands in it, gets a reply inside sixty seconds, and gets chased automatically if they go quiet. Nothing for you to wire up.
Spend, leads, cost per lead and where each one stands. Open it at 5am if you want. You're never waiting on a report from us.
What they want built, the size, whether they own the ground, and when. Tyre kickers stop there instead of on your phone at supper.
They confirm a real number before they ever reach you. No dead lines, no fake names.
All of it in your name from day one, and it stays yours.
One thing we say up front because other people bury it: the CRM, the landing page and the quiz are licensed software that we build and run, and those stay with us if you leave. Your leads and your contact history come back to you inside two business days of asking. Nobody in this business hands over a CRM. Some of them just avoid saying so.
Before you book
Read the right-hand column honestly. If two of those are you, don't book the call, because we'll only waste each other's morning.
Straight answers
We'll give you the number on the call and it takes about ninety seconds. It's the same price whether you build twenty a year or two hundred, and it's month to month with a discount if you pay a quarter or a half year up front. Your ad budget is separate and you pay Meta directly, fifty dollars a day minimum.
Yes, and we say so plainly. One average pole barn at a normal margin covers roughly three months of our fee. One 40x60 with concrete covers nearly the whole six months, ours and Meta's together. We'll do that arithmetic on your real numbers on the call.
A lead site sells the same person to you and the two builders nearest you, then you race them to the phone. These people come from ads that run under your name, on your ad account. They answer a screening quiz and verify their number, and they belong to you. Nobody else gets that person.
No, and be careful with anyone who does. We don't set your price, write your quote or shake the man's hand. What we guarantee is our own delivery. Fifteen qualified leads in your first thirty days of live, paid ads, or your next month runs free. And live within the fourteen-day build or the build and setup fee comes back in full.
Correct, and we'd rather say it than have you find out. We've delivered 963 leads across twelve client ad accounts in the last year and none of them builds pole barns. The closest thing we have is an account we took over that was already running, where cost per lead went from $131.67 to $37.45 in the same month with both campaigns live at once. If you need a reference in your own trade before you'd sign, don't sign. We'd rather you waited than pretended.
Fourteen days from kickoff, which is the day we hold your intake, your ad account with a payment method on it, your logo and a booked session. Not from the day you sign. Leads usually start the same week the ads switch on.
Because January is when you're selling, and it's a bad month to be learning. Morton is already booking winter slots with an October 31 deadline. Start now and by the time your season opens the account is dialled in and cheap.
Then we point the budget at the jobs you want more of, or we pause the spend and keep the follow-up running so nothing in the pipe goes cold. Being full is a pricing conversation, not a marketing one.
Your ad account, your pixel, your audiences and every lead with its full history, exported inside two business days. The CRM, the landing page and the quiz are licensed and stay with us.
The next step
We'll pull the public ad library while you're on the phone and read you the builders advertising in your counties right now. If it isn't a fit we'll say so on the call.
No pitch deck, no pressure, and you keep whatever we work out together whether or not you hire us.
*Terms and conditions apply
Question one of six
Six taps, then we text you a code and you pick your twenty minutes. About a minute.
Fill your winter schedule.
Book a call